The best way to lose your credibility and market share is to burn your customers. Burned not once, but twice! The first time I upgraded to Windows 10 intentionally. The second time I felt I was tricked into upgrading. Both times resulted in significant problems and lost productivity. In this day of social engagement and transparency, what marketing department thinks that this launch strategy is acceptable? . . . Perhaps one where the power of the brand and internal thinking is left unchallenged.
I think the article misses an important point. Many of the so-called “fads” provide management and employees with an avenue for a much-needed change in perspective and an opportunity for personal growth. When adopting the latest fad for a group or company, keep an open mind and allow your stakeholders to choose the leanings that work best for them.
The market is speaking again. I am not sure any generation will wait 20 minutes to test drive a car if they wanted one. In a sample size of 2, I found that I was off and test driving a vehicle in less than 10 minutes after I requested one. I am not sure this buying habit can be segmented according to generation. We all want and appreciate fast, honest service. Dealerships who provide this win over those who don’t.