Monthly Archives: June 2016

McDonald’s is quietly testing a huge change that everyone is underestimating

McDonald’s is quietly testing a huge change that everyone is underestimating

A move to fresher ingredients places McDonald’s in line with industry trends for quality over value. The promise of fresher beef for faster service begs to ask the questions; how fast is fast enough, and does it make a difference anyway? Taken into perspective, this move may not necessarily translate into fast food differentiation. While I enjoy a “Mickey D’s” burger and fries as much as the next guy my age, my 12-year-old would much prefer to go to Panera . . . . This n=1 sample may be well worth the industries attention.

http://www.msn.com/en-us/money/companies/mcdonalds-is-quietly-testing-a-huge-change-that-everyone-is-underestimating/ar-BBtMKII?li=BBnbfcL 

 

6 Steps To Product Launch Success

6 Steps To Product Launch Success

Just 6 easy steps! Yet, 95% of new products fail because nobody wants them, and/or nobody knows about them. Not exactly a stunning revelation, but the truth of this statement is undeniable. Perhaps the single greatest step one can take to assure success is to view their product from an outside perspective. Look out to market, the customer and competition and compare the value delivered vs all others. Doing this can be a daunting process. That’s where we come in, The Launch Advisory Team. http://www.forbes.com/sites/falonfatemi/2016/05/29/6-steps-to-product-launch-success/#5ed2b5606f41



    

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