Blue Arch? There are no rules that limit brand identity!

Launch Advisory Team Branding Guru Richard Smith Says: “There are no rules that limit brand identity for establishing image and perception”. Many well established brands recognize the power (and freedom) of change through minor modifications that can positively affect their brandscape. Modifications such as the “Blue Arches” provoke thought, and leverage new values that often delight audiences reinforcing their original perceptions and strengthening their brand preferences. For McDonalds the “Blue Arches” pays off locally in a big way.
Blue Arches

Blue Arches

 

 

 

 

 

 

This Is the Only McDonald’s in the World With a Blue Arch!

http://www.msn.com/en-us/foodanddrink/casual/this-is-the-only-mcdonald%e2%80%99s-in-the-world-with-a-blue-arch/ar-BBsJ8sZ?li=BBnbfcL

Maybe it is time to refresh your brand and delight your audience!
The Launch Advisory Team.

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