Many of you may not remember Ross Perot. He was the original Donald Trump, a business man who ran an independent campaign for president back in 1992. Some of his planks included: balancing the federal budget, opposition to gun control, ending the outsourcing of jobs and enacting electronic direct democracy via “electronic town halls”.
While I did not vote for Ross, I really admired his candidacy. He used techniques that were so simple, yet so powerful in communicating his message to the American voter. He used graphs and charts to lay out and explain his positions and policies. Voters could grasp data, interpret results, and come to a conclusion. Agree or not, the voter could see for themselves where Ross was coming from and decide whether he was the right candidate for them.
Why is this important? In this 2016 election year, our candidates use of mass and social media is critical in grabbing our imagination on how to “Make America Great Again”, or why we need to “Change America”, but not so good at helping to explain details behind the slogans. On each of the candidate’s websites, I saw pages and pages of words and sound bites, and nary a graph or chart to be found! You would think that in this day and age of great graphic packages that the candidates would use a chart or two to visually communicate and educate voters on the data that drives their programs, and provides metrics for expected results.
Maybe it is time for today’s candidates to take a page from ole Ross Perot and go beyond the sound bite and show us via the power of the well thought out graphic why we should vote for them.
At the Launch Advisory Team, we back up our sound bites and our launch recommendations with solid data, metrics, and a few well thought out graphs and charts of our own. Should we not expect the same from our presidential candidates?
A move to fresher ingredients places McDonald’s in line with industry trends for quality over value. The promise of fresher beef for faster service begs to ask the questions; how fast is fast enough, and does it make a difference anyway? Taken into perspective, this move may not necessarily translate into fast food differentiation. While I enjoy a “Mickey D’s” burger and fries as much as the next guy my age, my 12-year-old would much prefer to go to Panera . . . . This n=1 sample may be well worth the industries attention.
The best way to lose your credibility and market share is to burn your customers. Burned not once, but twice! The first time I upgraded to Windows 10 intentionally. The second time I felt I was tricked into upgrading. Both times resulted in significant problems and lost productivity. In this day of social engagement and transparency, what marketing department thinks that this launch strategy is acceptable? . . . Perhaps one where the power of the brand and internal thinking is left unchallenged.
Just 6 easy steps! Yet, 95% of new products fail because nobody wants them, and/or nobody knows about them. Not exactly a stunning revelation, but the truth of this statement is undeniable. Perhaps the single greatest step one can take to assure success is to view their product from an outside perspective. Look out to market, the customer and competition and compare the value delivered vs all others. Doing this can be a daunting process. That’s where we come in, The Launch Advisory Team. http://www.forbes.com/sites/falonfatemi/2016/05/29/6-steps-to-product-launch-success/#5ed2b5606f41
I think the article misses an important point. Many of the so-called “fads” provide management and employees with an avenue for a much-needed change in perspective and an opportunity for personal growth. When adopting the latest fad for a group or company, keep an open mind and allow your stakeholders to choose the leanings that work best for them.
The market is speaking again. I am not sure any generation will wait 20 minutes to test drive a car if they wanted one. In a sample size of 2, I found that I was off and test driving a vehicle in less than 10 minutes after I requested one. I am not sure this buying habit can be segmented according to generation. We all want and appreciate fast, honest service. Dealerships who provide this win over those who don’t.