We only have one branding rule . . .
Brandscape™ Specialists: Breaking the Rules
Richard Smith, formally of ImageSmith Inc. leads the Launch Advisory Team of Brandscape™ specialists, in launching and/or developing brands by transforming great concepts and impressive ideas into real life engagement and valued customer relationships.
Richard says “There is only one branding rule that counts, Maximize Your Brand To Maximize Your Sales. Don’t spend another dollar on branding if it does not increase buying behaviors.”
Here’s how . . .
Our Brand Program:
We assess how your brand stacks up to the 7 critical factors of brand image and identity using a tool we call the Brandscape Window™. The Window is made up of 4 panes, prompting the measurement of answers to 4 basic questions:
1) Is your brand messaging compelling?
2) Is your brand meaningfully differentiated?
3) How is it perceived?
4) Does your brand deliver on its promise?
If we can “create and/or tweak” their brand, imagine what we can do for yours!
President Launch Advisory Team