The Launch Advisory Team launches ” One Branding Rule program . . .

The Launch Advisory Team launches ” One Branding Rule program . . .

We only have one branding rule . . .

Brandscape™ Specialists: Breaking the Rules

Branding Guru

Richard Smith: Launch Advisor Team Branding Guru

Richard Smith, formally of ImageSmith Inc. leads the Launch Advisory Team of Brandscape™ specialists, in launching and/or developing brands by transforming great concepts and impressive ideas into real life engagement and valued customer relationships.

Richard says “There is only one branding rule that counts, Maximize Your Brand To Maximize Your Sales. Don’t spend another dollar on branding if it does not increase buying behaviors.”

Here’s  how . . .

Our Brand Program:
We assess how your brand stacks up to the 7 critical factors of brand image and identity using a tool we call the Brandscape Window™.  The Window is made up of 4 panes, prompting the measurement of answers to 4 basic questions:

1) Is your brand messaging compelling?
2) Is your brand meaningfully differentiated?
3) How is it perceived?
4) Does your brand deliver on its promise?

Low scores, in one or more “panes,” will negatively impact your brand, market share, and revenues. Once the analysis is complete, the team develops and implements a plan to create a new brand and/or creatively tweak your current one. We then use the measurements above as metrics to track success and/or course correct for greater brand effectiveness. 


The Launch Advisory Team professionals have worked to create and/or “tweak” some of the most famous brands including:  Becton Dickinson, Johnson & Johnson, C. R. Bard, Endologix, Stryker Orthopaedics, Ortho Biotech, Enterex, Quest Diagnostics, Ansell Healthcare, AT&T, Merrill Lynch, Chubb, Time-Warner, Penguin, & many more.

If we can “create and/or tweak” their brand, imagine what we can do for yours!

Tony Spadaro
President Launch Advisory Team

The Under Armour Wall: Vision, Logo and Mission

The Under Armour Wall: Vision, Logo and Mission

Under Armour was just another outlet store where I took my 13 year old daughter to buy athletic ware.

Brand Window

Launch Advisory Team Brand Window

While there I would usually pick up some running gear for myself as well. Pictured behind the registers was a wall graphic that caught my attention. The graphic drew me into the company vision, logo and promise.

I was intrigued. I researched the company mission statement, brand and reconstructed the messaging from that wall, into the Branding Window on the left.


I found a powerful brand message.

Recently Under Armour has been making moves to find new distribution outlets. Experts are concerned that such moves may compromise brand positioning, and that Under Armour has lost its cool factor.


Maybe so, but their brand window tells a different scenario. It is still cool to be passionate and deliver innovative products that meet the implicit promises of their mission statement. A strong sense of mission builds strong brand preference regardless of where it is distributed. Success lies in the implementation of branding strategy.

Under Armour stay the course. Be true to the WALL!

Remember: “There are no rules that limit brand identity for establishing image and perception”. Well thought out brand tweaks can extend your brand strength across many outlet segments.

The Launch Advisory Team.

PS . . . Under Armour, my 13 year old daughter says “add a Pop of Color to your fashions”.

Moments After Launch,  Will You Get Long Term Growth?

Moments After Launch, Will You Get Long Term Growth?

Unique Workshop to be held March 20, 2017
Launching a Business Product or Service?
After that initial blush of sales, where will you get your long term growth from? Take the hassle out of launching your business/product.

Tony Spadaro

The Launch Advisory Teams’ Tony Spadaro and KOI Creative Space team up to produce a unique workshop called:








KOI Facilities


Series begins Monday March 20th @ 6:30P
Where: KOI Creative Space, White Plains, New York
For More Information visit:  

A Low Hanging Fruit Strategy Can Launch Your Success

A Low Hanging Fruit Strategy Can Launch Your Success

Going after low-hanging fruit can be an effective sales and business strategy, but don’t confuse it with “Easy Pickings”. It can be harder than you think to find the fruit, and if found, the opportunity it provides is either limited, and/or may be already picked over. Experts agree that for the most part, a low hanging fruit strategy is not a long term solution. Use it to achieve short term objectives such as making the quarter, and/or as a final push to achieve the annual budget, and/or as a way to stimulate new business sales.

Making this strategy work requires that the low hanging sales are easily identified, available for harvesting and that sales and marketing programs be in place to drive success. Read more »

“There Is More To Content Writing, Than Writing Content”

“There Is More To Content Writing, Than Writing Content”

richard-and-name-in-whiteRichard Smith, Launch Advisory Team (LAT) communications expert, says, “Content should be interesting, fresh, and relevant. The truth is, whether writing a traditional journal ad, or a blog, or content in a video, or white paper or advertisement in the paper, good content is created in 3D: Define your customer/target market, Develop your strategy, and Deliver a plan that implements your strategy and measure results”.

The LAT 3D Approach:

Define your customer/target market
Great content is all about understanding who your customer is. Create a customer profile for each targeted customer segment. The profile should define their needs, what it is that they value and their relationship to your company and your competitors.

Develop your strategy
The customer profile is the key to developing your content strategy. Your strategy should focus on that which is most relevant to your targeted customer. Prioritize content to customer segments that are predicted to yield the best return on investment.

Deliver a plan that implements your content strategy and monitors results Documenting your strategy in a clear concise plan is essential for successful implementation. The plan should define the target audience, the message, type of content and a metric that can be used to determine the success of your program. Metrics may include, number of participants in a webinar, click through rates, number of video views, etc. Ultimately, the only metric that really counts is whether or not your content strategy increases sales or not.

Content is created to nurture those relationships that lead customers to perceived value and eventual sales. Great content doesn’t just happen, it is researched, planned and implemented.

Whether you are currently marketing and/or starting a new business, launching a new product or service, the Launch Advisory Team develops content that is carefully crafted based on the 3D approach.

From now through December Get 15% off LAT’s 3D content marketing program.
Call us at 845-544-0780 today.

Richard Smith

Member of the Launch Advisory Team
Formally Founder and President of Imagesmith, INC, a healthcare marketing communications firm and is currently Co-Founder of Virdia LLC, a sales and marketing consulting services firm specializing in the healthcare industry.

Bring Back Ole Ross Perot’s Charts and Graphs… Campaign Slogans, Sound Bites and Graphics

Bring Back Ole Ross Perot’s Charts and Graphs… Campaign Slogans, Sound Bites and Graphics

Many of you may not remember Ross Perot. He was the original Donald Trump, a business man who ran an independent campaign for president back in 1992. Some of his planks included: balancing the federal budget, opposition to gun control, ending the outsourcing of jobs and enacting electronic direct democracy via “electronic town halls”.

Ross PerotWhile I did not vote for Ross, I really admired his candidacy. He used techniques that were so simple, yet so powerful in communicating his message to the American voter. He used graphs and charts to lay out and explain his positions and policies. Voters could grasp data, interpret results, and come to a conclusion. Agree or not, the voter could see for themselves where Ross was coming from and decide whether he was the right candidate for them.

Why is this important? In this 2016 election year, our candidates use of mass and social media is critical in grabbing our imagination on how to “Make America Great Again”, or why we need to “Change America”, but not so good at helping to explain details behind the slogans. On each of the candidate’s websites, I saw pages and pages of words and sound bites, and nary a graph or chart to be found! You would think that in this day and age of great graphic packages that the candidates would use a chart or two to visually communicate and educate voters on the data that drives their programs, and provides metrics for expected results.

Maybe it is time for today’s candidates to take a page from ole Ross Perot and go beyond the sound bite and show us via the power of the well thought out graphic why we should vote for them.

At the Launch Advisory Team, we back up our sound bites and our launch recommendations with solid data, metrics, and a few well thought out graphs and charts of our own. Should we not expect the same from our presidential candidates?


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